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Write fresh content for humans and for humans behind search engines

There are people saying they never write Google-Bot friendly web content and others recommend that the only way to rank better is writing only for humans not for machines.

 In my opinion, and pushed within our seo services I think that you must always have fresh and informative content in your website and the focus of your content obviously should be people but not in a 100%. Why? Because if your attention is only people you won’t get the things search engines are requiring for the content of your website. I am completely agree that you should write content that humans can understand and can read, but also your content should be understood by search engines. Search engines + humans is the correct formula to succeed in the internet business and get visibility from visitors while most popular search engines are Ok with your content.

You don’t have to write complicated words. There are many people thinking they should put words and keywords that just match with their business and marketing purposes. Your articles shouldn’t be a doctoral thesis or something like that. Write in simple words even if you are writing about complicated topics. Think in your target and write things that are positive, fresh, informative and above all don’t forget the successful combination “humans + search engines”.

On the other hand you should be real in your writings. Please avoid write information with lack of evidence and statistics without a good source. There are people talking about things that don’t have any evidence. For instance, if you write about the rate of mortality caused by automobile accidents you should make a deep research and only write information coming from a reliable source and never use numbers you don’t know the precedence. Search engines are very smart detecting false information and even the humans will leave negative comments talking about that. Sometimes false or wrong information is something that affects the reputation of your business and your website.

Finally, the most important thing all successful blogs and websites have is they write for human while write for search engines. Both humans and search engines have their own mechanisms to detect the content they prefer to read and they prefer to reject. Also you should have in mind that behind search engines there are humans or at least bots that are programmed by humans and are continuously supervised by people like you and me. Also, these humans working behind search engines are the group of smart people setting the rules of the business.

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